Ep.14 | Meaningful Marketing: How to Tell Stories That Sell with Deirdre Tshien

Connecting and having this conversation with Deirdre was one of the most motivating & inspiring ones yet. As business owners, we know how important selling is, but I don’t think we realized how much storytelling REALLY plays into it, for both e-commerce and service-based businesses.

Storytelling is the unique fingerprint of your business. It’s how you make connections, gain visibility, and stand out from the crowd.

But not just any kind of storytelling…MEANGINGFUL storytelling.

Wondering how to get started and get better results from your marketing? This is the episode for you!

OVERVIEW OF THE EPISODE:

• Deirdre Tshien’s inspiring journey (aka LEAP) into entrepreneurship and how she allows curiosity to guide the way

• The difference between selling e-commerce and services

• How people buy, especially online

• How to set your brand apart from the others on your industry

• How to start finding your voice in business

• How to shift the perspective into focusing on the data to help you move past fear

• How to figure out WHAT story to tell

• An inside look at new software that’s making it a hell of a lot easier to create social media captions and emails that convert

RESOURCES MENTIONED:

• 4-Day Scale Your Funnel with Instagram Bootcamp

• Capsho: Social Media & Email Marketing Software

• Plan a Better Year 2022 Workshop with Shay & Mariah

About Deirdre Tshien:

Deirdre is the Founder & CEO of Capsho, software that helps entrepreneurs turn their stories into a bank of captions and emails. She is also the creator of Viralocity Marketing, author of The Traffic Formula, and host of The Remarkable Entrepreneur & The Remarkable Entrepreneur’s Playbook podcast.

Website: deirdretshien.com

 

Instagram: https://www.instagram.com/deirdretshien/

 

LEARN MORE & CONNECT WITH THE PODCAST:

• Curiouslyguided.com

• Instagram.com/curiouslyguided

   

CONNECT WITH THE HOSTS SHAY + MARIAH:

• Websites: saleswithshay.com & mariahmagazine.com

• Instagram: @shayheyshay & @mariahmagazineco