Ep.46 | An Evolved Approach to Copywriting: How to Stand Out in a Saturated Online Market, with Copywriter, Rachel Greiman

Ahhh, this conversation was such a good one.

Rachel’s story about how she became a Copywriter is one that’s filled with so much insight & wisdom, regardless of how long you’ve been in the business space.

And then when we get deep into her zone of genius, talking about learning how to share your story & her different approaches to copywriting for her clients, it’s honestly just so refreshing; and wildly helpful.

We hope you enjoy this episode as much as we do :)

Overview of the Episode:

➡️ Rachel’s journey of her business & how it’s evolved 

➡️ The importance of copywriting 

➡️ How you stand out among the crowd in a saturated market 

➡️ Changing habits requires adding resources 

➡️ Find the sweet spot of what lights you up & what problem the world needs you to solve 

➡️ You have permission to change your mind

➡️ How to start teasing out your story & your copy 

➡️ Copywriting formula to help you start creating copy for your website 

➡️ A new way to approach “pain points”

➡️ There’s a right time to hire a copywriter, learn when that is 

➡️ The pros & cons of using templates & formulas 

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Links & Resources Mentioned:

• Rachel’s Copywriting Guide to Write Your Site Right

• FREE Meditation pack

• Buy us a coffee/support the podcast

• Book a Strategy Session with Shay & Mariah

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About Rachel Greiman:

Rachel Greiman is a copywriter and documentary family photographer in Denver, CO. She owns Green Chair Stories, a copywriting collective committed to writing websites that get photographers booked. She believes cookies are a perfectly acceptable breakfast food, as long as you eat some salad later. She lives with her giant dog (an 80-pound bernedoodle named Bernadette), her giant husband (a 6'6" man named Travis), and her currently little (but probably soon-to-be giant) babies in a bungalow in the city.

 

Website: https://www.greenchairstories.com/

Instagram: https://www.instagram.com/greenchairstories/

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Connect with the Podcast:

• Curiouslyguided.com

• Instagram.com/curiouslyguided

CONNECT WITH THE HOSTS SHAY + MARIAH:

• Websites: saleswithshay.com & mariahmagazine.com

• Instagram: @saleswithshay & @mariahmagazineco