Ep.58 | Flipping the Script on Becoming an Online Influencer (Even With a Small Audience), with Business Coach & Podcast Host, Jenny Melrose

This episode is JAM-PACKED with golden nuggets of info, including what it’s like to sell a blog (which we thought was pretty fucking cool lol).

Jenny shines the light on not only the power of blogging & content creation but also on the opportunities available for entrepreneurs to start making money by partnering with brands.

She gives so many tips & perspective shifts, along with being SUPER transparent about pricing and where to start with it when first starting out, which we LOVED.

This episode is a juicy one, we hope you enjoy it!

Overview of the Episode:

➡️ Jenny's journey from teacher to full-time blogger & coach

➡️ Pivoting from blogging as a hobby, to turning it into an actual business 

➡️ What it’s like to actually SELL a blog

➡️ Getting sponsorships even from a small audience

➡️ The importance of finding & using YOUR VOICE in your content

➡️ What brands look for when searching for creators for sponsorships 

➡️ UGC (User-generated content) examples

➡️ Establishing boundaries with brands

➡️ ACTUAL EXAMPLES for pricing sponsorships

➡️ Pivoting from gifted collabs to paid sponsorships 

➡️ Is blogging dead?

➡️ How you can use SEO to leverage paid sponsorships AND find gaps in the market for organic traffic 

➡️ Common mistakes that bloggers make that hold them back from the success they want

 

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Links & Resources Mentioned:

• 3 Secrets Brands are NOT Telling You About Sponsorships FREE Training

• Jenny’s Book: Influencer Entrepreneur

• How to Setup Google Search Console

• FREE Meditation pack

• Buy us a coffee/support the podcast

• Book a Strategy Session with Shay & Mariah

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About Jenny Melrose:

Jenny is a former reading specialist who “retired” from her teaching career when her blogging income far exceeded her salary. Through hard work and dedication, her lifestyle blog, The Melrose Family, became regularly sought out by nationally recognized brands such as Neutrogena, Smuckers, Glad, Costco, Stanley Steamer, Sara Lee, and many more. She is a content strategist that helps entrepreneurs better understand their messaging and unique position in the online space. 

Now, she’s combining her passion for teaching with her extensive experience of creating strategic content for online business owners via JennyMelrose.com and her podcast, Influencer Entrepreneurs with Jenny Melrose as well as her first book Influencer Entrepreneurs: The 4-Step Framework to Building Your Audience, Growing Your Business, and Making More Money Online.

 

Website: https://jennymelrose.com

Instagram: https://www.instagram.com/jenny_melrose/

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Connect with the Podcast:

• Curiouslyguided.com

• Instagram.com/curiouslyguided

CONNECT WITH THE HOSTS SHAY + MARIAH:

• Websites: saleswithshay.com & mariahmagazine.com

• Instagram: @saleswithshay & @mariahmagazineco